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About - New

4 sisters, 1 dream

We were living the dream in paradise and spent a lot of time wandering the beach with babies in prams, swapping wild ideas about starting a beach.

We loved the challenge of finding treasures for our kids that ticked all the boxes - cool, comfy, consciously made - and each of us had (subsconciously) started building a list of go-to brands. 

Why not bring them together under one roof?

We started with a pop-up store in 2014. From there, we grew into our 'shed shop' (picture a cute storage shed...with babies sleeping on the floor while we worked) before graduating to the main street on Whangamatā in 2016. 

Today, we juggle BBB with mum and aunty duties (school drop offs, weekend sport, early morning know the drill). 

It's chaotic, for sure. 

But sometimes a little chaos is good for the soul. 

To big dreams + beautiful mayhem,

Our brands

BBB is home to m ore than 40 brands, each handpicked not only for their beautiful creations by their commitment to doing more - whether it's environmental sustainability, educating little ones about diversity, or giving back to the community. 

We stock items we know to be amazing to help you choose with confidence. Some have been passed between our families more times than we can count - and they're still going strong! 

We have a thing for brands with purpose. Want to see who's in our lineup?

Spotlight on the team


Erin is often the face you'll see behind the counter. She has a background in wholesale fashion, has travelled the world extensively, and is mum to a little cutie we refer to as 'The Hurricane' (seriously - she has a BIG personality). The irony of being a vegetarian with a farm isn't lost on Erin - she not only wrangles The Hurrican but a squad of cats, cows, and a pony called Honey who always seems to find his way inside the kitchen.

Small humans: 1

Drink of choice: Coffee by day, Corona with lime by night

Words to live by: 'You only live once, so make it count'


Whether it's parent help duties at school, learning to mountain bike with her kids or packing + shipping BBB orders, Kylee is the ultimate organiser. She left NZ as a fresh-faced 18 year old with nothing more than a backpack and has since ran her own travel agency and an avocado orchard. She's always on the lookout for new ideas...and she's always the mum with a cheeky coolie bag at the beach. 

Small humans: 2

Drink of choice: Soya latte with honey by day, craft beer (with a rosé chaser) by night

Words to live by: 'Design a life you love'


Abby is the youngest sister and modern day super mum/aunty. She frequently has all our little ones under her watch and somehow makes it look effortless. With a background in beauty, Abby has an eye for detail and loves all things fashion. She's the fiercest mama bear you'll ever meet and the loudest cheerleader on the rugby sidelines.
Small humans: 3
Drink of choice: Coconut flat white by day, margarita by night
Words to live by: 'XXX'


Loren went to Perth for a holiday 13 years ago and never left. She's a big part of her family's building company and also BBB's eyes and ears on the ground, helping us discover the best Aussie brands to add to our repertoire. Between enjoying the white sandy beaches and aqua blue oceans of the WA Coast, Loren is busy with her two pony-and-gymnastics-mad daughters. And she lives for the times she gets to visit her home here in Whangamatā. 

Small humans: 1

Drink of choice: Coffee by day, mojito by night

Words to live by: 'If nothing changes, nothing changes'